The Best Tools to Market Your Coaching Business in 2022

August 10, 2022
7:31 am

Want to grow your coaching business in 2022?

Marketing your coaching business doesn’t require you to have to hustle 24/7 just to get results. With the right tools in place, you can start to get real results from your marketing efforts.

When I started working with coaches, I found myself creating so many complex processes that were kind of difficult to stick to. I’ve tried a lot of tools out there, and as someone who works with business and mindset coaches, I know what works when it comes to marketing a thriving coaching business.

I’m going to show you the most powerful marketing tools that work for coaches in 2022.

What is marketing?

In simple terms, online marketing is leveraging web-based channels to help you spread a message about your company’s service, brand, or products to your potential customers. Using a set of tools or strategies, you can sell your products or services through the internet with your efforts.

Why do you need to market your coaching business?

No matter how fantastic your coaching skills are, if you don’t know how to market your coaching business, your business will starve. Having sales skills and strategies is one of the cornerstone skills you need to have as an online business. Marketing your coaching business is what will help you sell your product or services and help you gain new clients.

The Tools I Recommend

Website: Lyrical Host and Namecheap

When it comes to building a website for coaches, my go-to pair is Lyrical Host and Namecheap. Namecheap is an inexpensive place to purchase your domain name for just a few dollars. Lyrical Host is the web hosting platform I personally use and recommend to my clients. I wrote a whole post on getting started with Lyrical host here.

To help you build your website and get started, check out these helpful guides:

Canva for Graphics

Canva is one of the easiest graphic design tools out there. You can start creating graphics right away, and it’s what I use to do all my designs myself. This is a powerful DIY graphic design tool that doesn’t have the complexity of photoshop but with the same beautiful results.

Convertkit for Email

Converkit is the easiest email platform to use for coaches. Using Convertkit, you can easily build landing pages to capture email addresses and build funnels to keep your audience engaged after they subscribe.

For more information about the benefits of Convertkit and how you can start building your email list, check out these helpful guides:

Social Media

The two tools I use for most social media platforms are Social Bee and Planoly. Social Bee makes automating your social media posts easy with their set it and forget it scheduling tools. While Planoly can help you schedule your content across all social media channels from Twitter to Instagram.

For more help using social media to grow your business, check out these guides:

Pinterest: Tailwind

Tailwind is by far the best scheduling and engagement platform for planning your Pinterest content. With the help of Tailwind Communites and their easy scheduling platform, you can put your Pinterest account on autopilot and get great engagement with their features and analytics tools.

SEO: Google Analytics, Google Search Console, Keywords Everywhere, Moz

Every coaching website should be working on their SEO efforts. With so many different options out there, and so many tools available, I’ve condensed my favorites into this list:

Google Analytics: Using Google Analytics, you can see where your traffic is coming from and what keywords are driving your traffic.
Google Search Console: Use Google’s search console to help you with tools and reporting to help you measure your website’s traffic and performance.
Keywords Everywhere: This browser add-on that you can use with Chrome and Firefox will help you see the search volume, CPC, and competition on websites you visit.
Moz: The largest community of SEOs on the planet, Moz creates tools to make SEO, link building, and marketing easy.

For more help with SEO, check out these guides:

Using these tools, you can start marketing your coaching business the right way in 2022 and beyond!

The Best Tools to Market Your Coaching Business in 2022

What is marketing?

Why do you need to market your coaching business?