There are a few pages that every website should have if you want to monetize your business. Whether you’re a blogger looking to collaborate with other brands, or a business owner hoping to get a few extra clients into your inbox, a work with me page is vital to that success. Businesses and clients are very busy and are dealing with a lot on their plate; after all, they are reaching out to you for help, right?
You may be asking yourself, what should I include to make sure I’m putting my best foot forward? The answer is right here! I’ve outlined step by step what to include on your Work With Me page so that you wow your potential clients and start things off on the right foot.
Step 1: Identify the Problem
What problem do you solve for your audience?
This is a question you need to be able to answer before creating this page. It should help tell your reader what you can help them with and where you fit into the equation of their lives and their business (if applicable). If you’re not sure, then poll your audience to figure out what problems they have and ask yourself what you are doing to solve those problems.
As a blogger, it might be giving them recipes to help them be more successful in the kitchen. As a business owner, it could be helping them get more traffic to their website or increase sales. Start your Work With Me page by identifying that problem and showcasing it.
Step 2: Showcase your Results
How do you help solve this problem or dilemma?
Now that you know what problem you are trying to help a potential customer with, it’s time to showcase your results. In the previous example of the blogger who is giving recipes to their audience, you might be solving their problem by giving them done-for-you meal plans or easy recipes for busy people. For the business owner, you might be offering them social media management or marketing help.
Use your solution to this problem to showcase your results. As a business owner in the above example, it could be by sharing stats or statistics from your clients and how you have positively impacted their business. As the blogger, it could be by telling people how many people have used and loved your meal plans and how it affected their lives. When you showcase your results, consider how your help has benefited or impacted the end customer.
Step 3: Make Sure Your Offering is Clear
What are you offering those who want to work with you?
Is it a chance to do one-on-one coaching with you? Promoting a product or service? Or is it the ability to have you take a deep dive into their business and give them feedback? Whatever you are offering those who want to work with you, you need to be clear about your offering. If you’re unsure whether or not you have a clear offering on your page, ask someone who isn’t familiar with your business to look at it. If they can’t figure out what you’re trying to say, chances are neither will your target audience.
Step 4: Add a Good Call to Action
You have showcased what problem you can solve for your potential client, and you have made a clear offering for how you plan to help them. Now you need a place for what they can do when they are ready to start working with you or get more information. This is where having a clear call to action comes into play! You can use this to help them book a call with you, give them a media kit for more information, or just pass along your contact information to those interested. Make sure this is easy to find on your Work With Me Page by making it stand out in some way.
Step 5: Include Testimonials and Reviews
Make sure somewhere on your page to include testimonials and reviews from previous clients and customers! This will help give your potential clients a chance to see what it’s like to work with you and the level of attention they can expect to receive. While yes, reviews and testimonials are a little biased, they still give valuable insight to someone looking or thinking of working with you. You can attach these to your media kit, or have them prominently displayed on your Work With Me page.
Creating a Work With Me Page might seem a little flashy and salesy, but this can be a valuable asset to anyone who wants to work and collaborate with you when done right. It can give them insight into what it’s like to work with you and help identify if you can meet their needs before ever hopping on a phone call!