15 Tips to Improve SEO on Your Site

15 Tips to Improve SEO on Your Site

You can do a lot right now to make your SEO better, and some of it quickly. These tips will make a huge difference in how SEO is working for you to get more traffic, convert more customers, and make more money.

1. Responsive Is A Must

There is no more room for waiting to create a responsive website. This means that your site needs to work and look great no matter what device your customer is using. If someone is looking at your site on their phone while waiting for a doctor’s appointment and it won’t work on their device, they won’t go find you later on their PC. Plus, Google prioritizes responsive sites over ones that aren’t.

2. Keep Content Focused

When you first start writing content, keep it super-laser-focused on only one problem, issue, or topic at a time. This will make it a lot easier to create an abundance of content for your site.

When you’re done posting the most laser-focused content, which could take years, you can work on broader content if you want to. But, the more focused your content, the more people and search engines will be attracted to it.

3. Understand Your Keyword Metrics

It’s important to keep track of how the keywords you are using perform. The best way to do this is to use Google Analytics. Write down the information about the traffic and response you’re getting before you start and then 30 days later and at least every 90 days thereafter, to find out how the keywords you’ve picked are performing.

4. Get Inbound Links

In the old days, people did a lot of sneaky things to get inbound links. Today, the only inbound links that will make a difference are “do-follow” links from authoritative websites. These are the kind of websites Google values most.

5. Use an SEO Plugin

There are many choices, but one of my favorites to use for SEO on your site (if you use WordPress) is Yoast SEO. This plugin will help you in numerous ways to ensure that you’re doing everything you can to use good SEO practices on your site.

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6. Improve Your Technology

How fast your site loads, how the plugins you use work together, even your web host, can make a huge difference in whether your website gets more traffic or not. You want your site to load fast, and you want everything to work without a hitch so no one bounces off.

7. Keep Up with What’s New in SEO

Every few months (sometimes weeks), something about what works in terms of SEO changes. It changes because Google’s job is to deliver excellent content to their users. To accomplish that, they do everything they can to eliminate websites they or their users view as spam or a waste of time.

8. Optimize Page Titles

Each page of your website should have a unique page title. The title should describe what they’re going to find inside when they click, using as few words as possible without overstuffing it with keywords.

9. Check Search Engine Crawlability

You can use a tool like SEOSiteCheckup.com to help you discover whether your website is crawlable or not. There are numerous services which will help you find out, plus some of them tell you what to fix if necessary. If your robot.txt file is set up wrong or accidentally set up to block search engines, they’ll let you know.

10. Make URLs Easy to Read and Understand

Don’t use strange website URLs for content that you want to be found. Instead, use straightforward URLs that aren’t too long. The right URLs will improve search rank as well as make them friendlier to your audience.

11. Get Local When Relevant

If you want to attract local people to your website, remember to use local search terms and local words within URLs, menus, categories, and subcategories to make it clear to users and search engines.

12. Improve Meta Descriptions

Create a different description for every single page of your website that describes that page. Also, don’t forget to add in the alt-tag description information for every image that you put on your site.

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13. Image Names

When you name an image for your site, don’t give it a number but rather name it by what’s in it. Naming an image something like “blue-butterfly-cover” is a lot better for search engines than giving it an arbitrary number.

14. Include a Sitemap

Yoast SEO will help you create a sitemap automatically. If you don’t use that, find a way to create a sitemap that is Google friendly so that your site can ensure that the bots crawl your site and don’t miss anything important. Also, if you make the sitemap available to users, they may be able to find things that they wouldn’t otherwise.

15. Avoid Duplicate Content Issues

When you mention duplicate content issues, most people think about using private label rights content as a blog post or using syndicated content, but that isn’t always bad. What is bad is having duplicate content on your website. The way to avoid that is to use canonical link elements to tell the search engine which page is the main one, and to set up the page you don’t want to be searched as no-index.

These SEO tips can make a lot of difference for how your site shows up in search, but also how easy it is for your users to use it. After all, being found isn’t going to matter if your users can’t navigate and understand your website.

15 Tips to Improve SEO on Your Site

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Paula Hickey WordPress Tech Virtual Assistant and Web Designer

Hello, I’m Paula! 

I’m a Tech Virtual Assistant and Web Designer. I help heart-centered female coaches who’d rather spend their time landing their dream clients than dealing with the techy stuff.

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