Last Updated on March 26, 2022 by Paula
In today’s world, people expect every business, including business coaches, to have a website. If they’re interested in working with you, the first thing they will do is Google you. Wouldn’t it be nice if the first thing that popped up about you was your own website? And not just any website, but one that lets your ideal client know exactly who you are and how they can work with you and it makes it easy for them to do so.
Let’s take a look at exactly why your coaching business needs a website and some of the benefits you will gain from having your own website.
Why A Website Is a Must-Have For Your Coaching Business
You Own Your Website
Ever heard the saying, “Don’t build your house on someone else’s land”? Well, this is very good advice when it comes to your business too.
True you can have a Facebook page or other social media accounts for your business, but you don’t own those accounts. Those social media companies do, and if they decide to close, there goes your online business with them. A website is yours for as long as you need it.
You will also no longer be held hostage to the ever-changing algorithms of Facebook and Instagram which demand that you pay to play. With a website, you can take advantage of organic traffic with SEO marketing. You can also use your website to build your email list – which unlike your followers on social media you will own your email list.
With A Website You Build Credibility
Like I mentioned above businesses today are expected to have a website. And investing in a website shows a commitment to building your business. You expect your coaching clients to invest in themselves by working with you, so you should be willing to invest in yourself and your business too. By having a quality website, you are saying that you take your business and your work seriously.
With A Website You Build Authority
A website allows you to build trust and create a connection with your potential clients which will help build your authority with them. Building your authority means that you are seen as the go-to person in your niche.
There are several ways your website can help you do that.
- Your about page. The about page is one of the most visited pages on every website. Why? Because people want to know who they are working with. This is your chance to introduce yourself to your potential clients, make it clear who you are, and how you can help them get the transformation they are after.
- Testimonials. Did you know 85% of customers trust online reviews and testimonials as much as personal recommendations? Sharing testimonials and case studies from past clients not only show your website visitors what is possible when they work with you, but it also helps to decrease the risk they may feel about investing in your coaching services or courses.
- Features. Have you been featured on a podcast or online magazine? Sharing these sources on your website shows your target audience that others value what you have to say and this will help them see you as an expert.
- Showcasing your best free content. Sharing free content on your website via a blog or a podcast or a free masterclass, gives your potential clients a taste of what it’s like to work with you. And by giving them some actionable tips and advice, you are building a connection that you can nurture into a working relationship.
A Website Makes it Easy for Your Audience to Connect With you
What are the best ways for potential clients to reach out to you? You can use your website’s contact page to tell them! There are also really fun options like Chatbots and Video Ask that you can use to connect with your visitors.
What do your clients need to do to work with you? Do they need to fill out an application? Book a call? You can include these steps on your website along with the application and your booking calendar to make the process as easy as possible.
A Website Can Help You Meet Your Business Goals
Did you know your website can help you meet your business goals? Well, it can! That is where a website strategy comes in! Whether your goal is to increase sales of your coaching program or gain new subscribers for your podcast or newsletter, a website designed using website strategy can help you do that. Website strategy uses design to create a journey for your potential clients that will lead them right where you want them to be.
Now let’s look at a few benefits of having your own website for your coaching services.
The Benefits of Having a Website for Your Coaching Business
A Website Allows You to Scale Your Business
One big benefit of having your own website is that it can grow as your business grows! If you want to add digital products or a monthly membership to your business you can! The options are unlimited!
A Website Never Closes
Just like those diners that are “Open All Night,” you are as well, but without the need to actually be awake for it! Potential clients and customers can find helpful information whenever they need it. If you offer digital products, your customers can purchase them any time of day or night, even while you are asleep! Who doesn’t want to earn money while sleeping?!
A Website Brings Efficiency to Your Business
Instead of answering the same questions over and over again, use a FAQ page on your website. Use this page to give potential clients easy answers to their questions and to save you time by not having to answer all those questions yourself.
On your sales pages, you can make it clear who is a good fit for your coaching services, so that you avoid wasting time interviewing people who aren’t a good match for your offers.
With a website, you can include a way for clients to book appointments with you cutting down a lot of back and forth via email, phone, or messaging.
A Website Can Be Used to Generate Leads
If you plan to use paid advertising as part of your marketing strategy, you’ll need a website to install that Facebook pixel or Pinterest pixel on.
And as I mentioned above with a website you can take advantage of SEO and email marketing too.
Updates to Your Business Are Easy
Want customers to know about a new service or product you’re offering? Create a sales page for it on your website. Any changes you make to your business can be announced on your website making it easy for your audience to learn about.
A website also makes email marketing easy because you don’t have to fill your copy with the information they can find on your site. Simply direct your audience to the landing page where they can sign up for your free offers.
A Website Increases Your Audience
A website has a worldwide audience. Instead of just those who live in your area, you can reach people in New Delhi, Tokyo, and Vancouver. All over the world! Everyone who might be interested in what you have to offer can find you.
To stay relevant and show that you’re committed to your business, you need to have an online presence. And the best online presence is your own website.
