There are literally hundreds of resources out there to help you automate your social networking. I’ve chosen a few of my favorite tools to share with you today. Just remember a tool is only as effective as its compatibility with your unique goals and needs.
MeetEdgar is one of the most high-powered social management and content solutions. I’ve only recently started using it, but I’m loving what I’m seeing so far!
What I like about MeetEdgar is that it automatically categorizes and organizes your content into your own custom, powerful library; then publishes it at regular intervals. You can add bulk content or connect your RSS feed. You can publish to Facebook, Twitter and LinkedIn, plus ten more channels of your choice; and if you have a premium account, you can add up to twenty-five more channels.
You can schedule updates at specific times, and check your daily MeetEdgar queue to ensure that what is going out is ideal. And it bills itself as both newbie-friendly, for those just getting started with content marketing; and perfect for pros with advanced sales funnels.
There are several dashboard-run social media management suites active at the moment. HootSuite is one of the oldest. It has been going strong since 2008—and it is still one of the most reliable, handling the most social media channels, and is available in either iPhone or Android App form, in addition to website form. It integrates with MailChimp, Twitter, WordPress, and Zendesk, and boasts strong security protocols.
While it’s not one of my favorites to use, you can do a lot with Hootesuite including uploading bulk posts via. CSV files which comes in handy if you have a ton of tweets to upload.
This tool allows you to automate information between your various web Apps, saving time and simplifying functions. Linking your web Apps is simple: Enable them with “just a few clicks” to share information back and forth, helping you to build seamless workflows.
You specify a trigger action and assign a command so that it performs an action—and then sends it to the appropriate online service or social network.
When you need an URL shortener, Bit.ly is still one of the most reliable and glitch free. It’s easy to use—you can log in with Twitter—and (the real advantage) gives you powerful stats about your shortened URLs. Plus you can customize them, if preferred. And it’s free!
This a powerful alternative to MeetEdgar that offers a free package with up to 100 recurring posts.
I like that Recurpost allows you to create a content library of your best posts, promotions, links, videos, and quotes. You can also set your schedule for reposting your content at the most optimal time intervals for you and your audience
One of my personal favorites! This is the first social media scheduler that I ever used. I find it to be very user-friendly. One of my favorite features of Buffer is its Content Inbox. Input the RSS feeds of your favorite blogs and then easily add them to your scheduling queue.
I just started using Post Planner. It’s one of the most affordable schedulers out there. And it has a ton of features. One of my favorites is that it suggest posts for you to share! So when you’re pressed for time this is a great tool to get some quick posts added to your social queue.
I started using Post Planner because of it’s Recycle post feature. But with the recent changes with Twitter, I’m having to rethink my strategy with this.
Planoly is an Instagram Scheduler! And I love it! My favorite feature is that you can create groups of hashtags to reuse in your posts. This is a huge time saver! Plus you can see your Instagram feed in Planoly. You have the option to view what your unscheduled posts will look like in your feed which is helpful in creating a cohesive look for your Instagram.
Finally, do take the time to research and create a targeted social media plan first, determining your main goal and listing all the networks you want to share across. That will make it easier to filter out and choose the tools and Apps that are just right for your individual needs.
Remember, it’s not just the tools: It’s how wisely you use them!