Last Updated on March 26, 2022 by Paula

Creating a Facebook Page that keeps your followers engaged can be really challenging. It takes research, creativity, regular monitoring, time and dedication to come up with fresh content. Not to mention the fact that best practices in social media engagement are often changing as new technology and trends are introduced.

If you’re looking to increase your engagement or you’re tired of feeling overwhelmed about what to post next, take a look at these eight tips for Facebook Page success to gain some insight and inspiration.

When is Your Audience Active?

We all know that the number of people who see your posts is a key factor in the level of engagement on your Facebook Page. But everyone has a different pattern for the time they spend online. So it makes sense to stay on top of your analytics so that you can schedule your posts strategically.

Fortunately, Facebook makes it fairly easy to do that with their useful tool, Facebook Insights. Here you can view your dashboard to analyze various types of data such as the times your followers are most active in general or even compare blocks of time.

Using Facebook Insights will allow you to tailor your posting schedule in a more effective manner. You may need to do some tweaking along the way, but it’s worth the effort.

Ask for Feedback

People love to give their opinion! So give them the opportunity to do just that by asking for specific feedback regarding your business or brand.

You can create an eye-catching graphic with your inquiry or simply ask a question in a status update. This approach will encourage interaction, and it can serve another practical purpose of helping you to improve your offerings.

Don’t Be Afraid to Boost Posts

If you have a blog on your website, it’s a good idea to publish your best evergreen posts on your Facebook Page as a means of driving traffic and inviting audience interaction.

You can also look into boosting your posts with a relatively small monetary investment. Doing so is often worth it because increased engagement puts your content in front of even more viewers especially is you’re boosting posts that are already seeing good engagement.

Make People Laugh

Everyone could use a little laughter in their day, so consider adding a few funny memes or quotes to your posting schedule. Avoid using humor that could be perceived as offensive or crude. And always be sure the posts you choose are relevant to your audience’s interests. By brightening your audience’s day, you’ll be sure to see some positive engagement.

Be Real with Your Followers

Not only do people love to laugh, they also respond positively to content that appeals to their other emotions. Don’t be afraid to be yourself and get real with your followers. Find ways to connect with your audience on an emotional level. Share your successes, failures, heartaches.  This kind of content is relatable and is likely to result in your followers responding to your posts and sharing them with their followers.

Just Ask

Another action that’s sure to get your followers to engage is simply to ask questions. People love to add their two cents! Ask open-ended questions rather than ones that can be answered with a simple yes or no. This way you can find out what they really think, respond to select answers, and increase the chances of continuing the conversation.

Questions can be about anything related to your brand and your audience’s interests. Make it compelling, but avoid controversial or sensitive topics. We’ve all seen social media campaigns of this nature that have gone horribly wrong.

Don’t Forget the Call to Action

Experts always recommend that you provide a call to action at the end of your posts. A call to action is simply a request for what you’d like your readers to do.

You can ask that they like your post, share it, answer your question, share their opinion or opt-in to your email list. Telling your audience what you’d like them to do is an acceptable and successful move.

Add Value

Above all else, you must always add value to the lives of your readers. Ask yourself whether your content is valuable to those who read your content prior to posting, and you’ll have a winner almost every time. It’s important to constantly be thinking of your customers, clients or followers in every marketing action you take.