Social Media is one of the best ways to get to know your target audience. But figuring out how to use it to your advantage can be a headache. Today I want to talk about some the biggest struggles we all face with social media and how to fix it.
If you want to be successful on social media, or in anything in life, you need to be consistent. Yet this is where so many people struggle.
Being consistent doesn’t mean complicated. It also doesn’t need to take up a lot of time. Find a good automated scheduler and use that to keep your queue full. Commit to one to two hours a week and schedule out your social media posts for the week. Break it up into 30-minute intervals if needed, or even 15. Whatever fits into your schedule.
Pay attention to how many posts you’re able to schedule in that amount of time. Can you schedule 30 Tweets and 10 Facebook posts in an hour? Break that up by 7 days and that will indicate how many times a day you should post.
When it really comes down to it, there is no right or wrong answer to how times a day you should post. Base it solely on what is doable for you. The important thing is to show up every day consistently even if all you can commit to is one post a day. You can always increase your posting schedule as you get in the habit of consistent scheduling.
And if you really do feel like you need a schedule to get you started, here is one from Neesha Woolery. It’s one of the most sensible ones I’ve found.
Knowing What to Post
When it comes to what we should post on social media, I think people feel like they have to reinvent the wheel. But you don’t!
Go with what works! Things like tips and quotes are always popular.
Google quotes about your niche. I’ve found all kinds of great quotes about social media and SEO that aren’t the same kinds of quotes you see all the time.
As for the tips, do you share lots of tips in your blog posts? I’m sure you do! Repurpose some of those tips and tricks for your social media.
Here are several more content ideas for you:
- Your new content – blog posts and opt-ins
- Your Evergreen Content – blog posts and opt-ins
- Affiliate Links
- Fun or thought-provoking questions
- A weekly poll for your Facebook groups
- Behind the scenes post – share what you’re working on or your workspace
- Promotional posts for your service or products
- Posts about sales or discounts you’re running on your services or products
Nothing I listed here is earth-shattering I know, but these are the kind of posts that work! And what will make them different is you! You will be adding your own voice, outlook, and opinion to your posts.
Keeping Up with Ever-changing Algorithms
As soon as you think you have them figured out, Facebook or Instagram change the game on you. Again.
The constantly changing algorithms aren’t going away. They are something we have to accept and do our best to stay on top of them.
Helene has several fantastic tips on beating the Instagram algorithm here.
And Post Planner has some great tips for Facebook here.
My biggest takeaway from both pieces is that to “beat the algorithm” you need to post quality content consistently. You should also use insights on both Facebook and Instagram so that you’re posting at the best time for your followers.
I know a lot of people say that you shouldn’t change your Instagram to a business account because your engagement will drop. I haven’t found this to be true. With Instagram Insights, which you can only see if you have a business account, I can see when my followers are most active. Then I schedule my posts for those times.
I also know that when I am more active—commenting, liking, and following people consistently—I see my engagement go up. So it’s still 100% possible to grow your followings despite of the algorithms.
Social Media Starter Pack
Consistency is one of the hardest parts of a good social media strategy. But there are tools to help you create the consistency you need to get the engagement you want. With the Social Media Starter Pack, you’ll get a Weekly Planner, 21 tips for using automation, and 30 Days of Ready to Use Content.
Sign up for my newsletter to receive your free starter pack today!
How to Add Your Personality to Your Posts
Many people are good at doing the business side of social media but feel a little awkward when it comes to sharing about themselves. Or they just don’t know what kind of personal things to share.
The last one is actually pretty easy!
If you’re comfortable doing so occasionally share stories about your significant other or your kids. I don’t have kids so I share about my dogs! Also, share about some of your interests. What are some good TV shows you’ve watched or books you’ve read? Share that. Or share an image of a craft or art piece you’ve been working on. Just keep it simple and be yourself!
Now for feeling awkward about sharing personal things on your social media? The only way to get over the awkwardness is with practice. Start by doing something small like sharing an image of your workspace to your Facebook page or group and asking your followers to share theirs too. People want to get to know the person behind the blog and business so let them!
Tip: If you’re like me and have a highly curated look on your Instagram feed share those more personal posts in Instastories.
Finding the Right Balance Between Your Content and Other People’s Content
You don’t want to only promote your own content. This can be seen as spammy. Plus, if you never share content from other’s, why should they share your content? We definitely want people to share our content!
While I’m not saying you have to share content from your direct competitors, you should be sharing niche related content that your target market will find helpful.
This will show your followers that you keep up with what’s going on in your niche!
The problem is finding a good balance.
You can go with the 80/20 rule. Which means that 80% of the content you share is from other’s and 20% is your own.
Or you can use my formula which is 20/40/40. For example, on Twitter, I tweet 10 times a day. Two of those posts are inspirational (quotes and tips), four are of my content, and four are from other people.
For Facebook, it looks more like 40/40/20. Forty percent of inspirational/value posts. Forty percent valuable posts from others. Twenty percent promotion of your own content.
This breakdown works for me. Try it but don’t be afraid to experiment. It’s the only way to find what works for you.
Love it or hate it, social media is a part of our lives. It can also be a fun tool to use to grow your business. But it takes time and consistency to grow your social networks. The most important thing is to not give up. You will get there!
Tell me do you struggle with any of these five issues with social media? What are your tips for overcoming them? Let me know in the comments!