What are your email open rates? If you don’t know you need to look into this right away. This is one of the most important metrics you should know for your business. You need to consistently keep up with your email open rates and try to improve on them. Why? Well, if your subscribers aren’t opening your emails, then they can’t read about what is new in your business! They’ll miss out on things like:
- Your newest eCourse
- Your latest must-have tool discovery
- That epic blog post you just wrote
Here’s the thing, you only have about two seconds to entice a reader to open your email. And you have to do it in ten words or less.
That’s not easy even for seasoned copywriters. But there are some tricks you can use.
If you’ve been on Facebook lately you’ve no doubt seen those “click bait” headlines that say things like, “She adds this to a box of Wheat Thins and I’m drooling!” The reason headlines like that work is because we can’t help but want to know what “this” is that she’s adding to her Wheat Thins. Is it sugar? Salt? Peanut butter? We imagine the possibilities, but in the end we have to find out, so we click.
You can employ the same technique in your email subject lines. Just substitute the word “this” for the actual thing you’re writing about, and you’ve got instant enticement.You need to consistently keep up with your email open rates and try to improve on them. Why? Well, if your subscribers aren’t opening your emails, then they can’t read about what is new in your business!Click To Tweet
Here’s another strategy for creating must-read content: numbers.
“7 Hidden Benefits of Waking Up at 5am”
“3 Unlikely Ways to Close the Sale”
“5 Social Media Platforms You Shouldn’t Be Ignoring”
The reason numbers work so well in subject lines is because we are ego-centric and curious. We simply must know if we already use those three ways to close the sale. We will either walk away feeling good for being a marketing maven, or we will have learned something. Both are compelling reasons to open an email.
Use Power Words
Just as with all writing, choosing power words is way more effective than settling for their weaker counterparts. Imagine these two subject lines appear in your inbox. Which are you more likely to open:
“WordPress Makes Better Looking Websites for Non-Designers”
“Create a Gorgeous Website—Even if You’re Not a Designer”
While both subjects offer the same information, the first is weak, while the second is far more interesting and compelling.
When it comes to email subjects, there are a few more tips to keep in mind if you want to up your open rates:
- Keep it short – no more than 10 words at the very most, and fewer if you can.
- Test everything. Use your autoresponder’s split-testing functionality to see which subject line styles perform best in your market.
- Use personalization, but sparingly. Occasional use of your reader’s first name can be a powerful technique.
Here’s the truth: If your subscribers aren’t opening your emails, they’re not reading your content or buying your products. Paying closer attention to your subject lines is the single most important thing you can do for your email marketing campaigns.