Last Updated on June 10, 2019 by Paula
If your client has a business website and blog, then most likely you are helping them to create posts for that blog. They may do the actual writing, but everything else? That’s up to you!
And you want to make your client’s posts the best that they can be. You want to make sure that the writing shines and that you optimize it for SEO. So I want to share with you some of my tips for optimizing your client’s blog posts.
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How to optimize your client’s Blog Posts
Edit and Proofread
And I like to use CoSchedule’s Headline Analyzer to see if my headlines need improvement. It’s a great feeling when you get a headline in green!
Also, here a few of my favorite books to help with editing and proofreading:
- Look Better in Writing by Caitlin Pyle
- The Self-Editing Handbook by Ashley Brooks
- The Best Punctuation Book Period by June Casagrande
Source Images for Posts
Your clients may also need you to find images for their posts. Visuals are super important to capture a reader’s attention! So you want to be sure that you find really great images for your client’s posts.
Here are a few of my favorite resources:
Before you add them your client’s post be sure that you resize them to suit your client’s theme. Don’t resize in WordPress. It will load the original image first and then load the resized image. This will slow your client’s website down.
And not only do you need to resize the image, you also need to optimize it. I like to use TinyPNG for this as you don’t lose any of the quality of the original image.
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Add a content upgrade to every post
Does your client have any content upgrades? If they do, you need to include a link to one in every blog post. If your client has several be sure to include an upgrade that is relevant to that post.
Your client may have an opt-in form for you to add or they may prefer an image that will link to the opt-in page.
This is also good practice for your own business blog. I use a plugin called Easy Content Upgrades*that allows me to easily add my content upgrades to my website. Easy Content Upgrades* also uses shortcodes so it is easy to add the opt-in form to my blog posts.
If you or your client doesn’t have any content upgrades, make some! Canva is a great tool to make simple and pretty content upgrades. I made the Blog Post Checklist upgrade that I’m offering with this post in Canva. You can sign up for it at the end of the post!
A content upgrade doesn’t have to be super complicated, but it needs to be useful to your audience.
Add a Click to Tweet
Click to Tweets are an easy way to add a call to action to every post. You can pull some of your client’s best lines from their post to easily create the text for the Click to Tweet.
And Tonia has a great tutorial on how to create a custom Click To Tweet Graphic!
Optimize for SEO
You also want to be sure that you optimize your client’s post for SEO. If your client uses WordPress, then they most likely have the Yoast SEO plugin installed. Which will make your job so much easier! You can follow the tips in Yoast SEO to know what you need to do to optimize your client’s post.
Always be sure to include longtail keywords in the following places:
- In the Meta Description
- The post title or the SEO title
- The post URL
- In sub-headings
- In the image name. Don’t name it image01.jpg. Instead, use something like – chocolate-chip-cookie-recipe.jpg
- In the alt tag for images
