How to take your client’s blog posts to the next level


If your client has a business website and blog, then most likely you are helping them to create posts for that blog. They may do the actual writing, but everything else? That’s up to you!

And you want to make your client’s posts the best that they can be. You want to make sure that the writing shines and that you optimize it for SEO. So I want to share with you some of my tips for optimizing your client’s blog posts.

Disclosure: This post contains affiliate links (meaning I will get a small commission if you buy through my link). You won’t pay any more if you use this link. And I only promote products I truly believe in! They are marked by an *.

How to optimize your client’s Blog Posts

Edit and Proofread

Currently, I don’t do any editing for clients, but I always edit my own posts before I publish them. I use two tools to aid me in my editing. I use the readability function in Yoast SEO plugin and follow the tips there to improve my text. This helps me catch things like passive voice or repetitive text.
I also like to use the Hemingway App. This app is great for highlighting sentences that are too complex. I will rewrite any of those sentences to make for easier reading for my audience.
One thing most clients do want is for me to proofread their posts before they hit publish. I use Grammarly to help with this process. Grammarly aids in catching misspelled words as well as misused words. I don’t rely completely on Grammarly because sometimes its suggestions do not make sense for the sentence. But for the most part, it is a great tool to use.

And I like to use CoSchedule’s Headline Analyzer to see if my headlines need improvement. It’s a great feeling when you get a headline in green!

Also, here a few of my favorite books to help with editing and proofreading:

Source Images for Posts

Your clients may also need you to find images for their posts. Visuals are super important to capture a reader’s attention! So you want to be sure that you find really great images for your client’s posts.

Here are a few of my favorite resources:

Before you add them your client’s post be sure that you resize them to suit your client’s theme. Don’t resize in WordPress. It will load the original image first and then load the resized image. This will slow your client’s website down.

And not only do you need to resize the image, you also need to optimize it. I like to use TinyPNG for this as you don’t lose any of the quality of the original image.

Take your client's blog posts to that next level! Plus, download my checklist of 25 Blog Post Tasks. #virtualassistantClick To Tweet

Add a content upgrade to every post

Does your client have any content upgrades? If they do, you need to include a link to one in every blog post. If your client has several be sure to include an upgrade that is relevant to that post.

Your client may have an opt-in form for you to add or they may prefer an image that will link to the opt-in page.

This is also good practice for your own business blog. I use a plugin called Easy Content Upgrades*that allows me to easily add my content upgrades to my website. Easy Content Upgrades* also uses shortcodes so it is easy to add the opt-in form to my blog posts.

If you or your client doesn’t have any content upgrades, make some! Canva is a great tool to make simple and pretty content upgrades. I made the Blog Post Checklist upgrade that I’m offering with this post in Canva. You can sign up for it at the end of the post!

A content upgrade doesn’t have to be super complicated, but it needs to be useful to your audience.

Add a Click to Tweet

Click to Tweets are an easy way to add a call to action to every post. You can pull some of your client’s best lines from their post to easily create the text for the Click to Tweet.

And Tonia has a great tutorial on how to create a custom Click To Tweet Graphic!

Optimize for SEO

You also want to be sure that you optimize your client’s post for SEO. If your client uses WordPress, then they most likely have the Yoast SEO plugin installed. Which will make your job so much easier! You can follow the tips in Yoast SEO to know what you need to do to optimize your client’s post.

Always be sure to include longtail keywords in the following places:

  • In the Meta Description
  • The post title or the SEO title
  • The post URL
  • In sub-headings
  • In the image name. Don’t name it image01.jpg. Instead, use something like – chocolate-chip-cookie-recipe.jpg
  • In the alt tag for images
You also want to include relevant backlinks and outbound links in each post. These will help to build your page’s SEO authority.
I plan to write a post that goes a little more in-depth on SEO and show you exactly how to do these things I mentioned.
These are just a few of the to-dos that need to be completed for each blog post. Sign up for my newsletter and receive my checklist for 25 Things To Do Before and After You Hit Publish.


How to take your client's blog posts to the next level

Are you a virtual assistant who handles content management for your clients? In this post, you'll learn my tips to optimize your client's blog posts. Plus, download a free checklist of Blog Post Tasks for before and after publication.

Posted December 15, 2017 by PSH-virtual-solutions in Tips and Tricks / 1 Comment

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