I get it! Putting pictures of yourself on your website can be uncomfortable and maybe even feel a little vain.

But guess what? You don’t have to be in every single image on your website! Just having a few professional and friendly headshots can help increase your trust factor with your potential clients. And building trust is especially important when you’re a coach or service provider.

People want to connect with real humans, not faceless businesses! Your headshot puts a face to your business, making you more relatable and approachable. Again, if you’re worried about being in every image, don’t be. You don’t need to overdo it! One or two well-placed headshots can make all the difference.

So, where should you add headshots? Let’s look at the main pages of your website where having a headshot is most helpful:

Pages to Add Headshots On

1. About Page

This is the most obvious place to put a headshot. Why? Because your About page is where people go to learn more about you. They want to know who they’re working with, who’s behind the business, and what you’re all about. A headshot that really shows your personality will help build a connection with your visitor. It helps potential clients feel like they already know you and builds trust before they’ve even reached out.

2. Services Page

Your services page is where people are deciding whether to hire you. A headshot here serves as a reminder that you’re the person providing the services. You’re not just offering a service. You’re offering yourself. Your expertise. And your time.

3. Bio Section on Your Homepage

Your homepage is often the first impression people get of your business. Including a small bio section (2 to 3 paragraphs) with a headshot makes your homepage feel more personal. It’s a quick way to introduce yourself and make that first connection with potential clients.

4. Sidebar of Your Blog

If someone finds your website through one of your blog posts (maybe from a Google search or a pin on Pinterest), you want to make sure they know who’s behind the blog by putting a face and name to your content.

5. Media or Press Page

Media outlets, podcasts, and other platforms will often need a high-quality image of you to feature. Having your headshot ready for them to grab makes the process much smoother. It also keeps them from grabbing just any old image of you! You are choosing which image you want to represent your brand on these collaborations.

What if You Don’t Have Many Photos?

It’s okay if you only have one or two headshots right now. You can absolutely reuse the same photo across your site until you get more. Consistency is key here, so having one good photo is much better than having none. Just make sure it’s up to date!

Keep Your Headshots Current

Speaking of up-to-date, make sure your headshots reflect the current you! If your last headshot was taken over 10 years ago, it’s time for some new photos! A lot can change in a decade, and you don’t want to surprise clients when you hop on a Zoom call. I’ve been there, and trust me, it can be quite the shock for your clients when the person on the screen looks nothing like their picture.

What if I Can’t Include Headshots?

For some, including headshots may go against your religious beliefs. If that’s the case, don’t worry! There are still ways to personalize your website. You can use other imagery or design elements that reflect your personality and style. The goal is to ensure your site feels like you, even without photos.

Check out this article Selfies for shy people: 7 ways to take a self-portrait without showing your face to get some ideas for faceless poses you can try.

Pro Tips for Your Next Headshot Session

When you’re ready for a new headshot, here’s a tip: Ask your photographer to take a few shots with plenty of space on either the left or right side of you. This will make it easier to overlay text next to your photo on your website. It looks clean and like the text is intentionally meant for that image which makes your website flow better.

Also, while most photographers will take plenty of portrait shots, don’t forget to ask for some landscape photos too. Landscape photos are perfect for when you need a full-width image on your website, especially for headers or banners that stretch across the screen.

Headshots may seem like a small detail, but they can make a big impact! Whether you’re connecting with potential clients or showcasing your brand, a simple, well-placed headshot can go a long way in building trust which is important to running a successful online business.