Do you feel like blogging can feel like a very one-sided conversation sometimes? You’re sitting there, typing away, and sharing content with your readers. But you don’t hear anything back. They read and respond with silence.
The good news is that it doesn’t have to be that way.
Blogs are meant to facilitate engagement and communications. There’s a reason you can leave comments and all it takes is a little encouragement to get your own readers to do that on your blog. Combine that with a little social media interaction and there’s no reason you can’t turn this into a fully engaged conversation that will help you grow a loyal base of readers.
Because let’s face it, while it’s nice for our ego to get lots of comments and interactions, when blogging is part of how you earn a living what really counts is making enough money to pay your bills at the end of the month. And for that to happen you need a loyal audience that not only knows, likes, and trusts you but is also comfortable spending money with you or your affiliates. And for that to happen you need an engaged audience.
Interaction helps too because with each email your readers send you, with each comment they post, and each social media post they write you learn a little more about your target audience and how you can best serve them. And that right there is the key to building a business. Know your market, serve your market, and present them with offers to help them reach their goals or fill their needs.
How to Get Readers to Comment on Your Post
We know it’s important, but how do we get the ball rolling and encourage our readers to interact with us? We do it by asking them questions, by asking them for feedback, and by encouraging them to share their options – right from our blog posts.
Let me give you an example.
Let’s say you’re writing a post about getting your baby to sleep through the night. Within the post, ask your readers how old their kids are, or what their own experiences are with their infants. Ask them to share if they are struggling with getting enough sleep right now because baby wakes them up every few hours. Encourage them to share their stories and tell them exactly where and how to do it – by leaving a comment below.
Now the next step is crucial. As soon as you see that first comment or two pop up, reply to them and keep the conversation going. This will do two things for you. Not only will you have a great conversation with the reader that commented (and a chance to form a deeper relationship), seeing you reply also shows other readers that you care and really want to hear from them. And that’s what’s going to encourage more and more of your readers to comment.
The same goes for social media engagement. When you post a link to your latest blog post, ask your friends and followers to like, share, and comment. Then let them know how much you appreciate it when they do.
Now let’s look at some ways to get more social sharing on your posts.
How to Get Readers to Share Your Post on Social Media
To grow your readership and make sure your blog posts get the attention they deserve, you need to encourage your current readers to share what you’ve written on their favorite social media sites. What those sites are will largely depend on the niche your in, but Facebook, Twitter, and Pinterest are the most popular. So, find out where your audience likes to hang out and then focus on getting them to share on those social media outlets to attract more likeminded readers.When you post a link to your latest blog post, ask your friends and followers to like, share, and comment. Then let them know how much you appreciate it when they do.
Make It Pretty
Break up your content into small bite-sized chunks so it’s easy to read. Add some subheadings and formatting to make it easy to scan through the content. And don’t forget to add a pretty image that captures the essence of your post.
Step away from your desk and then come back and look at it with fresh eyes. Is the blog post visually appealing? Does it grab your attention? If not, go back to the drawing board and see what you can do to improve it.
Make It Easy To Share
When your goal is to get people to share your blog post on social media, you want to make it as easy as possible to share. We talked about what social media sites your audience favors earlier. Make sure you have one-click buttons to share the blog post available for all those sites. If you are running your blog using WordPress you should be able to find a plugin to help you do this. One of my favorites is Social Pug.
Ask For The Social Media Share
Buttons are great, but sometimes it takes a little extra push to get your readers to take action. Don’t be afraid to ask for the social media share. Close your articles and blog posts with a little sentence or two that asks them to share on Facebook, Twitter, and Pinterest etc. if they enjoyed the post. And don’t forget to let them know how much you appreciate it when they share the love.
Give these tips a try and see if you can’t get your readers to engage and share your content more. It’s well worth the effort.
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