Text messaging has been one of the most popular and convenient ways to communicate with others. For Americans under 50, texting is the most frequently used form of communication. However, we don’t just use text messaging to stay in touch with friends these days.
Businesses are using SMS messaging to promote their brands and stay in touch with their customers. This marketing type is changing how we connect and engage with potential clients and can be a major asset to any business type. If you’re still unsure about what SMS marketing is or how it can be helpful for your business, you may want to keep reading.
What is SMS Marketing?
SMS marketing sends marketing messages or updates to your customers who opt-in to your text messaging service. Similar to email marketing, this type of marketing is permission-based and sends your potential clients marketing messages via text message. SMS marketing is inexpensive, fast, and an effective way to reach your target market. This makes it a great option for businesses of all sizes and types.
How Can SMS Marketing Benefit Your Coaching Business
Everyone has a mobile phone in 2022, and no matter where they are or what they’re doing, they will always have their phone handy. If they are out of town or away from their laptop, they’ll still receive messages from their phone.
Using SMS marketing can help you:
- Build stronger and meaningful relationships with your clients
- Create a mobile customer experience
- Communicate important messages with your clients
- Gain a competitive edge against your competition
- Help you grow your business
Benefits of SMS Marketing for Your Coaching Business
SMS messages have higher open rates
Email marketing can be effective, but most people don’t check their email too often unless you’re running an online business. However, most people will check their phones multiple times per day. SMS marketing has a much higher open rate than email marketing or other comparable services.
SMS messages are more personal
Unlike email marketing, SMS messages are a lot more personal. When you send a message such as “Hi Amy, need some extra support? You can take 50% off our next coaching session by replying to this message!”, you’ll find that the response rate is going to be much higher than if you had sent the same thing by email! You’ll also find out which contacts are genuine and up-to-date by sending these texts.
Use SMS marketing to send reminders
Email reminders are a common way to tell people who’ve signed up for a seminar or webinar that something is about to start soon or remind them of what’s about to happen. However, because most people don’t check their email frequently, this often means that those reminders don’t come in time! The vast majority of text messages are read in just a few minutes which is a much better way to let your clients know about an upcoming event and help improve your attendance rate.
Use SMS marketing to announce promotions and discounts
Your customers are way more likely to redeem a coupon when you text it to them versus having it sent through email. If you have a great offer that you want your potential customers to take advantage of, send them a text! If your customers have purchased a training or coaching service online, include a link to check out in the message. Text messages are great for limited-time promotions because it sends them a message faster!
SMS marketing works with other forms of marketing
SMS marketing doesn’t have to be part of advertising all by itself. You can use it alongside your other marketing efforts. It can be a quick and easy way to connect your customers to your business. You can use it to get them more interested in your social media platforms or offer a discount buying through an online website. SMS marketing works best when combined with other marketing efforts and using SMS marketing to extend that reach.
SMS marketing is flexible and very customizable
One of the most important benefits of SMS marketing is the fact that it’s such a versatile marketing tool. You can mix and match text messages to fit with other things you want to use to promote your business. You can reward your loyal customers, promote new services, share news, and more from SMS.
As you can see, there are a ton of ways you can use SMS marketing to help grow and promote your coaching business. SMS marketing is a strong tool in today’s mobile-focused marketing world, and you don’t want to miss out on it! Not only are these some benefits of how useful SMS marketing can be for your business, but hopefully, it has given you some food for thought on how to make it work for your unique business too.
