You have built or had a designer like me build a beautiful website that is designed to attract and convert your ideal client into a paying customer. Now what?
Well, now you will need to make sure that have a plan to drive traffic to your coaching website. To drive that traffic and reach your target audience, you need to decide on the type of marketing that you want to use.
There are several different types of marketing you can try. Below are some of the most popular for coaches.
SEO
Many new coaches can tap into a new market of clients by focusing on the clients searching for their unique products and services through Google. This means you will need to spend some time focusing on search engine optimization (SEO) to help them find you online. Marketing materials such as your blog posts, podcasts and other content you house on your website should also be optimized for search engines.
Local SEO
If you offer in-person coaching or want to focus on a particular area, local SEO can be a great way to connect with your community. Search engine marketing focuses on selecting keywords based on research that gives you insight into what your target market is searching for. Try and throw in some keywords specific to where you are if it’s relevant to your business. Connecting with someone in your area can help become a great jumping-off point and help you get more local traffic.
Whether you have a visual product to sell or you are offering a service-based business, you can still market your business on Pinterest! As long as you have a catchy Pinterest image, you can start converting those people into clients! Many people use Pinterest just like they would Google as it is a visual search engine, which means this is an entirely new set of people to reach out to!
Paid Ads
From Google ads to Facebook ads, you can use ads to put your money where your mouth is! Do you have an upcoming webinar? Are you starting a new offer or promotion? Share that in a paid advertisement! These will get in front of a group you specify, and you can see great traffic results from your efforts! If your coaching business is new, this can be an excellent way to get the word out in the early stages of your marketing.
Social Media
Paid or unpaid social media efforts are a great way to increase traffic to your website. Not only can you get new clientele this way, but you can also spread the word about your business and what you offer. Networking on social media can increase your sales and traffic because people often use recommendations or social media to look for solutions to their problems. Your service or product could be the answer they didn’t know they needed.
Social media is also a great place to build trust and increase your exposure. Many people look to social media for reviews from previous clients, so make sure to include those on your business page.
Blogging and Guest Posting
One option you may not have looked into is blogging! This is a great way to get people onto a landing page or if you are looking to share information with your potential clients. People are always looking for new answers or information, especially if this could improve their lives or help them solve a dilemma. Try writing a few blog articles if your business has something that your audience can benefit from reading. Use this to build interest with your offer and help you gain new clients. You could also use your blog to share more information about what you do or who you are.
Email Marketing
One of the most underrated options for online marketing is email marketing! Building your email list can help you increase your traffic to your landing pages, blog posts, or even your online products and services.
With your email list, you are building a list full of your biggest fans who are already interested in something you offer. Start by using your list to send them updates when you have a new service or product offering, share your testimonials and case studies, and start connecting with your clients directly!
As you can see, there are many ways you can start driving traffic to your website! But don’t try to do them all at once! I recommend choosing just one of these to start with. Once you are seeing results from that type of marketing then you can try one of the others.
