Author: Paula

female web designer studying color palettes at her desk and checking their contrast for a website project

Sep05

The Importance of Contrast for Your Conversions and Sales

Do you have a good contrast between your text and the background on your website? What about between your buttons and the background? Why is …

dark haired woman working at her desk in the living room of her home

Aug08

10 Things I Would Tell Myself If I Was Starting My Business Today

On July 23, 2017, I signed up for Gina Horkey’s Virtual Assistance course. Within a month, my business was up and running! I’ve learned a ...

female coach working on her website to fix mistakes on her laptop at her desk

Jul05

16 Common Mistakes Faith-based Coaches Make on Their Websites

In my 6 years as a web designer, I’ve visited a lot of websites. And I’ve noticed some common mistakes that business and mindset coaches ...

shot of two women's hand as they discuss a web design project they are viewing on a tablet

Jun06

What it’s like to work with a web designer on a custom website project?

Have you ever wondered what it would be like to work with a web designer on a custom website project? Well, I’m here to give ...

woman sitting at table in an office using her laptop to work on the user experience of her website

May09

Why User Experience is so Important and 19 Tips to Improve Yours

Why is user experience so important to your coaching website’s design? Well, take a look at this statistic… 88% of online consumers are less likely ...

woman sitting cross-legged on a be writing about her expertise in a notebook

Apr04

How to show your expertise on your website

Expertise. It’s the one thing I see so many coaches and service providers forgetting to include on their websites. But it’s a must if you ...

woman holding a cup of coffee and working on her laptop

Mar07

How to Avoid Burnout by Setting Boundaries with Yourself

As service providers, we hear a lot about how we need to set better boundaries with our clients. But have you ever considered that the ...

Jan10

A look back at 2022 and Goals for 2023

2022 is over and 2023 is here! I always love the start of a new year! One of my favorite things to do at the ...

woman on phone with social media notifications displayed around her

Dec06

Why you need Social Proof for your Coaching Website and How to Get it!

You have put together a great service or product for your community. Your website is amazing. Heck, even your mockups for your services and courses ...

Nov08

6 Benefits of SMS Marketing for Your Coaching Business

Text messaging has been one of the most popular and convenient ways to communicate with others. For Americans under 50, texting is the most frequently ...

Oct04

How to Maintain Your Coaching Website After it Goes Live

Maintaining your website can be just as if not more important than creating the website in the first place. There are a ton of working ...

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