Web Design Case Study

Christina Deptulski

Christina is a Multi-Passionate Money Mindset & Entrepreneur Coach. She works with heart- centered coaches and services providers creative a positive relationship with their money and to step into their leadership roles with confidence.

Project goals

For Christina to feel like her new coaching business was official she wanted a website and she wanted a website that would be a direct reflection of her brand.

She wanted a way to show that she was an authority on her topic by sharing testimonials and other social proof. She also needed the ability to send new clients contracts and take their payments.

It was also important to Christina to have a way to grow her email list so that she wasn’t entirely reliant on social media for growing her business.

The Project

With Christina's business being new, she only needed a few pages for her website. She decided to go with the Two Days to Launch VIP Day Package.
We started with the branding, so that this would be ready for the VIP day start date. Christina was already very clear on her brand so it was easy for us to put together her visual branding with a color palette, fonts and a logo.
To increase brand awareness and promote her services, we included an about page, 2 service pages, and a contact page.
Knowing that she wanted to take advantage of SEO and have a way to share her expertise with potential clients, we added the ability to have a blog.
We integrated the website with Mailerlite and created a landing page for her assessment to gather email subscribers.
We set up Dubsado to send invoices and contracts to make onboarding new clients as automated as possible.

The Process

Christina’s VIP Day package started off with a one hour in depth call where we went over the structure of the VIP day and what all I would need from her to start the project on time. We also covered her goals and priorities for her new website.

This call is one of the most important parts of the VIP day package as it enables me to understand the client’s vision for their website.

Because of Christina’s schedule, we decided to do one VIP day one week and the second VIP day a few weeks later.

The design begins!

Christina provided me with her copy, images, and login information before our VIP day so that I was immediately able to start on her website design.

WHAT WE ACCOMPLISHED ON DAY ONE

Installation of WordPress
Set up of plugins
Build of homepage
Build of one offer page
Build of 3 policy pages
Email automation set up to deliver her assessment
Tripwire set up
Calendar set up

Accomplishing so much on Day 1 set us up nicely for Day 2.

I started the day by completing Christina’s edits from Day 1, I then dove in to finish building out the website.

WHAT WE ACCOMPLISHED ON DAY TWO

Added a second opt-in for freebie to the homepage
Set the pop-up for the website
Build of the About, Contact, VIP Day pages
Build of the blog template and blog archives template
Added contracts to Dubsado
Added the application form to Dubsado
Created the results page for the freebie
Added the results email to the sequence in Mailerlite.

An additional one-hour round of edits is included in each Two Days to Launch package, so Christina was given time to review the website and submit any final changes.

Once those edits are complete, we launch!

The Final Product

Client's Testimonial

Christina Deptulski

Money Mindset & Entrepreneur Coach

I highly recommend Paula to develop your website.

She has developed three of my business websites, and I was pleased with all of them.

I was so impressed with the final version of my website, that I actually cried with joy!

What was not working in your business before we worked together?

This was a mindset issue for me. I didn't feel like an "official" business before Paula set up my website. Before the website, I had no way to show authority, testimonials, social proof, or collect money, and the HUGE issue was no way for people to opt into my email. I believe that my business website is my "virtual business office window". It's a direct reflection of my brand. Many people will not refer you or hire you if you don't have a website. Social media is controlled by others. They can change algorithms in a heartbeat or even disappear. My website is constant. I control my content.

How do you feel after working with me on your website design?

Paula is AMAZING to work with! During our Discovery Call, Paula was a fantastic listener and brainstormed ideas together with me to create my vision. She's patient, organized, and flexible. Paula worked together with me to figure out fonts, brand colors, and images. Paula is a professional. Based on her experience, she's intuitive about giving suggestions. I was so impressed with the final version of my website, that I actually cried with joy! I'm proud to refer other professionals to my website because it's a true reflection of me!

What specifically did you like about working with us?

I have to say the Discovery Call that she did prior to developing my website made a huge difference. This allowed me to work together with her, so she could see my vision. I'm so blown away! Thank you, Paula, for creating my vision for my business page!

You deserve a website that works just as hard as you do!

And I’d love to design and build it for you, so let’s take that next step and talk about working together!

Christina Deptulski

Project goals

The Project

The Process

WHAT WE ACCOMPLISHED ON DAY ONE

WHAT WE ACCOMPLISHED ON DAY TWO

The Final Product

Client's Testimonial

Christina Deptulski

Money Mindset & Entrepreneur Coach

I was so impressed with the final version of my website, that I actually cried with joy!

What was not working in your business before we worked together?

How do you feel after working with me on your website design?

What specifically did you like about working with us?

You deserve a website that works just as hard as you do!

Watch Get More Clicks!