Meet your virtual assistant


Meet your Virtual Assistant

Hello, I’m Paula Hickey! I’m married to the love of my life, Rex. Together we’re raising our two pups, Buffy and Mac. I’m also a huge nerd! Harry Potter and Lord of the Rings are my fandoms of choice. I love to read, write, and binge-watch Netflix.

Meet My Family

I’ve been blogging over at The Geeky Shopaholic since 2010. By night I’m a third-shift assistant manager for a major retail store. And by day, I’m a virtual assistant.

And the most important thing you need to know about me is I get it. I do.

For almost 17 years now, I’ve been in retail management. Do you know one critique that I would always get from my bosses? “You need to delegate more!”

But I told myself that it was just easier to do everything myself. That I didn’t have the time to teach someone else. And besides, they couldn’t do it as well or as fast as I could!

Does this sound familiar to you?

Like I said I get it. Your business is your baby! No one can take care of it like you do! And you just don’t have the time to teach someone to do the things that you do!

But there is more to my story that you need to hear.

You see by refusing to delegate tasks I was stressing myself out. I would go home crying and overwhelmed.

And when I had my two days off all I did was worry about the mess I would come back to.

It was awful!

But when I finally took the time to start teaching my associates how to do more tasks and I empowered them to make decisions everything started to change. I found that my associates stepped up. They wanted the responsibility. They grew and thrived.

And me? Well, I stopped being so stressed! I had peace of mind on my days off! And I was finally able to concentrate on the things a manager needed to do – like growing my department and making more sales.

It was amazing!

And this is why you, my friend, need a virtual assistant!

I will give you back time. Time to focus on growing your business and creating new products for your customers.

I will also give you peace of mind. Because you know that you’re handing business tasks over to someone who has been in your shoes. I understand the importance of running your business according to your guidelines and standards.

And I will be committed to doing that every day!


Here are a few ways I can help

Social Media Management

You know the importance of maintaining a presence on social media but it’s hard to find time to do ALL. THE. THINGS. That’s where I come in. Let me schedule your Tweets and Facebook posts. I can also promote your new blog posts, reply to comments, find relevant content from others to share, and manage your Facebook group. These are all time-consuming tasks for you, but they are tasks that I love!

Content Management

Have you ever published a post only to later find typos and errors in it? Have you sent out a newsletter announcing your latest product only to find you sent out the wrong link? I will help by proofreading and formatting your content so that you have peace of mind each time you hit publish.

Do you find it hard to consistently write posts for your blog? I can write posts for you. My specialty is round up posts of niche-related content. This is a great way to show that you know what is going on in your industry. Plus, it’s a great way to connect with other bloggers and brands.

I can also research topics, invite quality guest bloggers, schedule their posts, and more. I can also research brands and reach out to them on your behalf. And if you have older content that needs to be updated to fit your current branding, or for SEO, I’ve got that covered!

Blog Management

Do SEO overwhelm you? Do you forget to update your plugins? Are you unsure of what plugins you even need? Let me help!

I can optimize your blog posts for you using Yoast SEO and Google Keyword Planner. I can keep WordPress and your plugins up-to-date. I’ll also fix and update broken links, connect your blog to Google Analytics, monitor your posts to see which ones are performing well, moderate comments, and more.

Rates start at $20/hour.



  • 17 years of customer service experience
  • Virtual Assistant Certification from Horkey Handbook *affiliate link*
  • Built and Maintained since 2010 The Geeky Shopaholic Blog
  • Basic HTML and CSS – started my first website in 1999
  • Image editing skills with Coral Paint Shop Pro and Canva


Virtual Assistant Task Checklist

Download Your VA Task Checklist!

A handy checklist of 50+ tasks you can give to your virtual assistant!

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